SOCIOLOGY@SAU: Sociology Seminar Series 2014

About The Department - Vision and Beyond

Over the last half century or so, a vast body of knowledge(s) on the region has evolved within South Asia that mostly remain within the countries of their origin due to a number of reasons. In this specific context, there is a crucial need to share some of this knowledge in contemporary times when, despite assertions of localisations and mini-narratives, the universal does retain its emphasis through a constant dialectics of the two. The debate between the local and universal or mini-narratives and meta-narratives continue to rage, and is more clearly visible in the context of South Asian context. Even so, we are acutely aware of the non-existence of regular and serious forums for South Asian scholarship in social sciences to showcase our own research and thinking. We are also quite conscious of the fact that the process of establishing sociology in the region has created its own peculiarities which has established close inter-relationships between sociology and social anthropology, history, cultural studies, archeology and other related disciplines. We consider the porousness of South Asian sociology one of its most enduring strengths. On the other hand, we are not unaware of the unfortunate regressions sociology has experienced in different South Asian contexts over the last 30 years or so marked by numerous institutional failures.

It is within the context(s) outlined above that the Department of Sociology at South Asian university, initiated in 2011 witihn the Faculty of Social Sciences contributes to teaching, training and knowledge production. It is not intended to be a mere forum for the production of cutting-edge intellectual knowledge and exchange of that knowledge traversing across national borders in South Asia and beyond. Our expectation is that this knowledge would dislocate the persistence of an imposed framework emanating from the colonisation process and postcolonial politics of knowledge. Despite the passage of over fifty years since the process of official decolonization began in the region, much of the analyses of our problems, situations, histories and dynamics emanate from Euro American academia; this is certainly the case when it comes to conceptual formulations and theoretical approaches that are being employed in exploring the region’s social and cultural complexities often without much self-reflection.

The Department of Sociology strongly believes in the need to reformulate this situation by effectively centering South Asia without naively shunning thought from these established centers of knowledge be they in Europe or North America. We believe in an active and robust engagement with these issues within South Asia. In this context, through the work of its faculty and the research of graduate students, the Department would bring forward the newer forms of knowledge that comprehends and represents the South Asian context with a more authoritative and nuanced voice. We strongly believe in the need to actively intervene in the process of knowledge formation through a constant sharing of knowledge that the region produces as well as through interaction with the world beyond the region.

The courses taught in the Department as well as the research carried out by its faculty members reflect this overall vision and our collective commitment towards innovation, move beyond untenable stereotypes, and explore a new world of knowledge within the discipline of Sociology.

Thursday, March 27, 2014

Sociology Seminar Series 2014

Sudden Selves:

'Personality Development', Tupperware and the Making of New Labour in North India

Sanjay Srivastava

Institute of Economic Growth

New Delhi

Image from: http://networkingeye.com/category/tupperware-india/

Across a range of large and small towns in India, a vast number of privately run ‘coaching institutes' – varying from hole-in-the-wall operators to multi-million Rupee corporations – offer ‘Personality Development' courses to eager participants that include students, housewives, business-people and company employees. ‘PD', as it is popularly known, has become an integral part of the various processes of economic, cultural, and social transformations that have been visible for the past two decades or so. It is seen as an indispensable part of acquiring a 'cosmopolitan' personality, one that is necessary for economic as well as social advancement. An allied activity is the proliferation of Multi-Level Marketing schemes such as that promoted by Tupperware. This paper is based on fieldwork at PD centres and among distributors and managers of the Tupperware Company. It explores certain ideas of transformation among young people and middle-aged women in the context of traditional structures of family and gender norms.

Date:
2nd April 2014, Wednesday

Time:
02.30 PM

FSI Hall
South Asian University

Akbar Bhawan

Chanakyapuri
New Delhi 110021

ALL ARE CORDIALLY INVITED

(Please have your mobile telephones switched off during lecture and discussion)

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